<\/p>\n
Fidan<\/strong> \u018f<\/strong>L<\/strong>\u0130<\/strong>YEVA<\/strong><\/p>\n Bak\u0131 D\u00f6vl\u0259t Universitetinin doktorant\u0131, Az\u0259rbaycan D\u00f6vl\u0259t<\/em><\/p>\n \u0130qtisad Universitetinin m\u00fc\u0259llimi<\/em><\/p>\n (Bak\u0131, Az\u0259rbaycan)<\/em><\/p>\n \u00a0<\/em><\/p>\n E-mail: aliyevaa.fidan94@gmail.com<\/em><\/p>\n ORC\u0130D:https:\/\/orcid.org\/my-orcid?orcid=0009-0006-0196-9157<\/em><\/p>\n RESEARCHGATE: <\/em><\/p>\n https:\/\/www.researchgate.net\/profile\/Fidan-Aliyeva-12<\/em><\/p>\n WEBOFSCIENCE: <\/em><\/p>\n https:\/\/www.webofscience.com\/wos\/author\/record\/JOK-8508-2023<\/em><\/p>\n <\/p>\n X\u00fclas\u0259.<\/strong> Sosial media f\u0259rdl\u0259r v\u0259 qruplararas\u0131 m\u00fcnasib\u0259tl\u0259r\u0259 \u0259saslanan, \u00f6z\u00fcnd\u0259 sosial t\u0259cr\u00fcb\u0259l\u0259ri ehtiva ed\u0259n \u00fcnsiyy\u0259t sferas\u0131d\u0131r. Texnoloji vasit\u0259l\u0259rin getdikc\u0259 artmas\u0131 il\u0259 bu sah\u0259y\u0259 daxil olmaq xeyli asanla\u015fm\u0131\u015f oldu. Qar\u015f\u0131l\u0131ql\u0131 t\u0259sir, a\u00e7\u0131ql\u0131q, i\u015ftirak v\u0259 icma qurmaq kimi x\u00fcsusiyy\u0259tl\u0259r\u0259 malik olan sosial media effektivlik s\u0259viyy\u0259sin\u0259 g\u00f6r\u0259 \u00e7ox m\u00fchim bir sah\u0259dir. Bu h\u0259qiq\u0259tin i\u015f\u0131\u011f\u0131nda t\u0259dqiqat\u0131n \u0259sas m\u0259qs\u0259di sosial media platformas\u0131n\u0131n istifad\u0259 sah\u0259l\u0259l\u0259rini ortaya \u00e7\u0131xarmaq v\u0259 geni\u015f diapazonda g\u00fcnd\u0259n-g\u00fcn\u0259 b\u00f6y\u00fcy\u0259n sosial media fenomenini h\u0259rt\u0259r\u0259fli izah etm\u0259kdir. M\u0259qal\u0259 h\u0259m\u00e7inin m\u00fc\u0259yy\u0259n m\u0259nada bu m\u00f6vzunu \u00f6yr\u0259nm\u0259kd\u0259 maraql\u0131 olan t\u0259dqiqat\u00e7\u0131lara n\u0259z\u0259ri t\u0259limat verm\u0259k m\u0259qs\u0259di da\u015f\u0131y\u0131r.<\/p>\n A\u00e7ar s\u00f6zl\u0259r:<\/strong> sosial media, r\u0259q\u0259msal media, veb 2.0, sosial \u015f\u0259b\u0259k\u0259l\u0259r, informasiya texnologiyalar\u0131, ictimai sfera<\/p>\n <\/p>\n Giri\u015f<\/strong><\/p>\n Texnologiya sah\u0259sind\u0259 inki\u015faf v\u0259 x\u00fcsus\u0259n d\u0259 internetd\u0259n aktiv istifad\u0259 olunmas\u0131 n\u0259tic\u0259sind\u0259 XXI \u0259srin informasiya c\u0259miyy\u0259tind\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 virtual formaya \u00e7evrilmi\u015fdir. Bu m\u0259s\u0259l\u0259ni yaradan v\u0259 populyarla\u015fd\u0131ran amil, he\u00e7 \u015f\u00fcbh\u0259siz, sosial media oldu. XX \u0259srin sonlar\u0131nda sosial media sad\u0259 t\u00f6r\u0259m\u0259l\u0259ri il\u0259 bazara \u00e7\u0131xsa da, XXI \u0259srin \u0259vv\u0259ll\u0259rind\u0259 daha d\u0259qiq x\u00fcsusiyy\u0259tl\u0259r qazanaraq g\u0259l\u0259c\u0259kd\u0259 g\u00fcnd\u0259lik h\u0259yat\u0131m\u0131z\u0131n bir hiss\u0259sin\u0259 \u00e7evril\u0259n bir platforma oldu. Yeni virtual media bir \u00e7ox sah\u0259l\u0259r\u0259 xidm\u0259t etdiyind\u0259n qurumlar, f\u0259rdl\u0259r v\u0259 c\u0259miyy\u0259tl\u0259r aras\u0131nda \u0259n\u0259n\u0259vi h\u0259yat t\u0259cr\u00fcb\u0259si d\u0259yi\u015fir. X\u00fcsusil\u0259, sosial median\u0131n \u0259sas elementi olan \u00fcnsiyy\u0259t prosesi d\u0259yi\u015fiklikl\u0259r\u0259 m\u0259ruz qalaraq, f\u0259rqli bir m\u00fcst\u0259viy\u0259 ke\u00e7id edir.<\/p>\n M\u00fcxt\u0259lif variant v\u0259 formalarda ortaya \u00e7\u0131xan sosial media g\u00fcn ke\u00e7dikc\u0259 yeni keyfiyy\u0259tl\u0259r \u0259ld\u0259 edir v\u0259 \u0259hat\u0259 dair\u0259sini geni\u015fl\u0259ndirir. Sosial media bir \u00e7ox insanlar \u00fc\u00e7\u00fcn tan\u0131\u015f v\u0259 dominant sah\u0259 olmas\u0131na baxmayaraq, bu anlay\u0131\u015f\u0131n daha d\u0259rin mahiyy\u0259ti il\u0259 ba\u011fl\u0131 \u201ckorluq\u201d m\u00f6vcuddur. Bu ara\u015fd\u0131rmada sosial media anlay\u0131\u015f\u0131 h\u0259rt\u0259r\u0259fli qiym\u0259tl\u0259ndiril\u0259rk\u0259n, qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 yaratma\u011fa imkan ver\u0259n xidm\u0259t v\u0259 proqramlar toplusu kimi xarakteriz\u0259 olunur v\u0259 onun ideoloj\u0131 t\u0259hl\u00fck\u0259sin\u0259 diqq\u0259t yetirilir.<\/p>\n <\/p>\n <\/p>\n Teleqrafla ba\u015flayan rabit\u0259 prosesi film, telefon, radio v\u0259 televiziyan\u0131n h\u0259yat\u0131m\u0131za daxil olunmas\u0131 il\u0259 bir t\u0259r\u0259fd\u0259n bu proses h\u0259m d\u0259yi\u015fdi, dig\u0259r t\u0259r\u0259fd\u0259n s\u0259rh\u0259dl\u0259r yox oldu. 3G texnologiyas\u0131n\u0131n, smartfonlar\u0131n v\u0259 plan\u015fetl\u0259rin ortaya \u00e7\u0131xmas\u0131 il\u0259 \u00fcnsiyy\u0259t prosesi s\u00fcr\u0259tl\u0259ndi v\u0259 \u0259n\u0259n\u0259vi median\u0131n \u00fcnsiyy\u0259t, t\u0259hsil, \u0259yl\u0259nc\u0259 kimi \u0259sas funksiyalar\u0131na \u0259lav\u0259 olunan yeni media n\u00f6v\u00fc – sosial media h\u0259yat\u0131m\u0131za daxil oldu.<\/p>\n Yeni media formas\u0131 olan sosial media veb (www) texnologiyalar\u0131n\u0131n inki\u015faf\u0131 il\u0259 s\u0131x ba\u011fl\u0131d\u0131r [4,s.7]. 1990-c\u0131 ild\u0259 \u201cWorld Wide Web\u201d (\u00dcmumd\u00fcnya \u015e\u0259b\u0259k\u0259sinin) ortaya \u00e7\u0131xmas\u0131 il\u0259 internet b\u00fct\u00fcn d\u00fcnyan\u0131 \u0259hat\u0259 ed\u0259n x\u00fcsusiyy\u0259t qazanm\u0131\u015fd\u0131r. Veb 1.0 olaraq da adland\u0131r\u0131lan bu proqram Cenevr\u0259d\u0259ki Avropa N\u00fcv\u0259 T\u0259dqiqatlar\u0131 M\u0259rk\u0259zind\u0259 (CERN) i\u015fl\u0259y\u0259n Berners-Li t\u0259r\u0259find\u0259n k\u0259\u015ff edilmi\u015fdir. Berners-Li internet\u0259 qo\u015fulmu\u015f ist\u0259nil\u0259n komp\u00fcterd\u0259n m\u0259lumat \u0259ld\u0259 etm\u0259y\u0259 imkan ver\u0259n hiperm\u0259tn \u00f6t\u00fcrm\u0259 protokolu (http), hiperm\u0259tn i\u015far\u0259l\u0259m\u0259 dili (html) v\u0259 vahid resurs y\u00fckl\u0259yicisi (Uniform Resource Loader URL) kimi proqramlar\u0131 m\u00fc\u0259yy\u0259n ed\u0259r\u0259k t\u0259tbiq etmi\u015fdir [13, s.46-47].<\/p>\n Veb 1.0 istifad\u0259\u00e7il\u0259rin yaln\u0131z statik s\u0259hif\u0259l\u0259rd\u0259ki m\u0259tnl\u0259ri oxuya bildiyi, istifad\u0259\u00e7il\u0259r aras\u0131nda az qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259y\u0259 imkan ver\u0259n, lakin internet sayt\u0131 v\u0259 istifad\u0259\u00e7i aras\u0131nda qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259y\u0259 a\u00e7\u0131q olmayan, informasiya ax\u0131n\u0131n\u0131n s\u0259n\u0259dl\u0259rl\u0259 t\u0259min olundu\u011fu \u015f\u0259b\u0259k\u0259dir [29, s.896]. Veb-sayt idar\u0259\u00e7isinin \u0259sas v\u0259zif\u0259si m\u0259zmunun v\u0259 istifad\u0259\u00e7il\u0259rin yenil\u0259nm\u0259sidir. \u018fvv\u0259lki texnologiyalarla m\u00fcqayis\u0259d\u0259 m\u00fchim add\u0131m olan veb 1.0 internetin d\u00fcnya miqyas\u0131nda yay\u0131lmas\u0131nda v\u0259 komp\u00fcterl\u0259\u015fm\u0259d\u0259 t\u0259sirli olmu\u015f [12, s.64-65] v\u0259 bu v\u0259ziyy\u0259t 2005-ci il\u0259 q\u0259d\u0259r davam etmi\u015fdir [29, s.896].<\/p>\n 2004-c\u00fc ild\u0259 Tim O’Reyli v\u0259 \u201cMedia Live International\u201d \u015firk\u0259tinin qat\u0131ld\u0131\u011f\u0131 konfransda veb texnologiyalar\u0131n\u0131n ikinci versiyas\u0131 olan veb 2.0 texnologiyas\u0131 ilk d\u0259f\u0259 konsepsiya \u015f\u0259klind\u0259 qeyd olundu [36, s1]. O’Reyli bildirdi ki, veb 2.0 komp\u00fcter s\u0259nayesind\u0259 internet\u0259 ke\u00e7iddir v\u0259 yeni bir m\u00fchit olan internetd\u0259 m\u00f6vcud qaydalar\u0131 qavramaq c\u0259hdidir. Daha \u00e7ox insan\u0131n t\u0259tbiql\u0259rd\u0259n istifad\u0259 etm\u0259si daha b\u00f6y\u00fck imkanlar ver\u0259n \u015f\u0259b\u0259k\u0259 effektind\u0259n, y\u0259ni kollektiv intellektd\u0259n faydalanmaq \u0259n m\u00fchim qayda hesab olunur [35]. Veb 1.0-\u0131n yuxar\u0131 versiyas\u0131 olan veb 2.0 texnologiyas\u0131 insan\u0131 m\u0259rk\u0259zl\u0259\u015fdirir, sosialla\u015fma\u011fa, \u0259m\u0259kda\u015fl\u0131\u011fa imkan verir, daha \u00e7ox qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259y\u0259 \u0259saslan\u0131r, eyni anda h\u0259m istehsal\u00e7\u0131, h\u0259m d\u0259 istifad\u0259\u00e7i kimi birg\u0259 m\u0259zmun istehsal\u0131na \u015f\u0259rait yarad\u0131r. M\u0259hz bu x\u00fcsusiyy\u0259tl\u0259rin\u0259 g\u00f6r\u0259 veb 2.0 sosial \u015f\u0259b\u0259k\u0259 d\u0259 adlan\u0131r [27, s.197].<\/p>\n Yeni texnologiyalar vasit\u0259sil\u0259 insanlar\u0131n qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259d\u0259 olmas\u0131 v\u0259 bir araya g\u0259lm\u0259si kimi f\u0259aliyy\u0259tl\u0259r sosial media v\u0259 veb 2.0 anlay\u0131\u015flar\u0131n\u0131n birg\u0259 m\u00f6vcudlu\u011funa \u0259saslan\u0131r [25, s.6]. Sosial media v\u0259 veb 2.0 konsepsiyalar\u0131n\u0131 geni\u015f \u015f\u0259kild\u0259 ara\u015fd\u0131ran A.Kaplan v\u0259 M.Henlayn g\u00f6r\u0259, sosial media veb 2.0 ideoloj\u0131 v\u0259 texnoloj\u0131 \u0259saslar\u0131 olan, istifad\u0259\u00e7il\u0259r\u0259 m\u0259zmun yaratma\u011fa, m\u0259lumat g\u00f6nd\u0259rm\u0259y\u0259 v\u0259 q\u0259bul etm\u0259y\u0259 imkan ver\u0259n internet \u0259sasl\u0131 proqramlard\u0131r.<\/p>\n Texnoloj\u0131 t\u0259r\u0259qqi n\u0259tic\u0259sind\u0259 ortaya \u00e7\u0131xan sosial media elektron \u00fcnsiyy\u0259t formalar\u0131n\u0131, sosial \u015f\u0259b\u0259k\u0259 platformalar\u0131n\u0131 v\u0259 veb saytlar\u0131 asanla\u015fd\u0131ran interaktiv media texnologiyas\u0131 hesab olunur. Bu yolla f\u0259rdl\u0259r elektron cihazlardan istifad\u0259 ed\u0259r\u0259k m\u0259lumatlar, ideyalar, \u015f\u0259xsi mesajlar v\u0259 dig\u0259r m\u0259zmun formalar\u0131n\u0131 payla\u015faraq virtual icmalar yarad\u0131rlar [22, s.243]. Y\u0259ni sosial media istifad\u0259\u00e7il\u0259r\u0259 m\u0259lumat yaratmaq v\u0259 onu ictimaiyy\u0259tl\u0259 payla\u015fma\u011fa imkan ver\u0259n r\u0259q\u0259msal texnologiyad\u0131r.<\/p>\n Sosial media istifad\u0259\u00e7il\u0259r t\u0259r\u0259find\u0259n m\u0259zmunun yarad\u0131lmas\u0131na, m\u00fcbadil\u0259sin\u0259 v\u0259 yarad\u0131lan m\u0259zmunun d\u00fcnyan\u0131n h\u0259r yerind\u0259n dig\u0259r istifad\u0259\u00e7il\u0259r\u0259 yay\u0131lmas\u0131na – bir s\u00f6zl\u0259, sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 i\u015ftirak etm\u0259y\u0259 imkan verir [11, s.213].<\/p>\n Klassik mediadan f\u0259rqli olaraq sosial media \u00f6z\u00fcn\u00fc ifad\u0259 etm\u0259k v\u0259 t\u0259qdim etm\u0259k, habel\u0259 biznesin t\u0259\u015fviq edilm\u0259si kimi innovativ x\u00fcsusiyy\u0259tl\u0259r\u0259 malikdir [7, s.4]. XXI \u0259srd\u0259 kommersiya, \u0259yl\u0259nc\u0259 v\u0259 t\u0259hsil f\u0259aliyy\u0259tl\u0259rinin \u0259sas komponenti kimi q\u0259bul edil\u0259n sosial median\u0131n yaranmas\u0131 v\u0259 inki\u015faf\u0131 \u0259n\u0259n\u0259vi mediadan istifad\u0259nin get-ged\u0259 azalmas\u0131 il\u0259 \u0259laq\u0259l\u0259ndirilir [37].<\/p>\n \u201c\u018fn\u0259n\u0259vi media\u201d internet v\u0259 r\u0259q\u0259msal median\u0131n (r\u0259q\u0259msal media r\u0259q\u0259msal elektronika cihazlar\u0131ndan istifad\u0259 etm\u0259kl\u0259 internet \u00fcz\u0259rind\u0259n m\u0259tn, audio, video v\u0259 qrafikl\u0259rin \u00f6t\u00fcr\u00fcld\u00fcy\u00fc b\u00fct\u00fcn rabit\u0259 vasit\u0259l\u0259rin\u0259 aiddir) [33,s.71] yaranmas\u0131ndan \u0259vv\u0259l k\u00fctl\u0259vi kommunikasiya formalar\u0131na, o c\u00fcml\u0259d\u0259n q\u0259zetl\u0259r, jurnallar, kitablar v\u0259 s. kimi \u00e7ap medias\u0131 v\u0259 televiziya, radio kimi yay\u0131m vasit\u0259l\u0259rin\u0259 [38] istinad edir.<\/p>\n Sosial median\u0131 \u0259n\u0259n\u0259vi kommunikasiya vasit\u0259l\u0259rind\u0259n f\u0259rql\u0259ndir\u0259n \u0259sas m\u0259qam onun qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259l\u0259r \u0259traf\u0131nda qurulmas\u0131d\u0131r. Bu virtual m\u00fchit\u0259 daxil olan insanlar birt\u0259r\u0259fli \u00fcnsiyy\u0259td\u0259n daha \u00e7ox ba\u015fqalar\u0131 il\u0259 d\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 qurmaq ist\u0259yirl\u0259r. \u018fn\u0259n\u0259vi \u00fcnsiyy\u0259t m\u00fchitind\u0259 f\u0259rdl\u0259r q\u0259buledici m\u00f6vqed\u0259n \u00e7\u0131x\u0131\u015f ed\u0259r\u0259k kommunikasiya prosesin\u0259 m\u0259hdud miqyasda m\u00fcdaxil\u0259 ed\u0259 bilirl\u0259r. Bundan f\u0259rqli olaraq, internet \u00fcz\u0259rind\u0259n qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259d\u0259 istifad\u0259\u00e7inin \u00fcnsiyy\u0259t prosesind\u0259 \u00fcst\u00fcnl\u00fcy\u00fc ortaya \u00e7\u0131x\u0131r [3, s.132]. Birt\u0259r\u0259fli \u00fcnsiyy\u0259t\u0259 \u0259saslanan \u0259n\u0259n\u0259vi mediadan f\u0259rqli olaraq sosial mediada \u00fcnsiyy\u0259t prosesi ikit\u0259r\u0259flidir [38]. Y\u0259ni \u0259g\u0259r birincid\u0259 m\u0259lumat g\u00f6nd\u0259r\u0259nd\u0259n al\u0131c\u0131ya \u00f6t\u00fcr\u00fcl\u00fcr v\u0259 he\u00e7 bir \u0259ks \u0259laq\u0259y\u0259 \u0259saslanm\u0131rsa, ikincid\u0259 al\u0131c\u0131 g\u00f6nd\u0259r\u0259n\u0259 r\u0259y bilidir\u0259 bilir.<\/p>\n 1995-ci ild\u0259n internetd\u0259n istifad\u0259 geni\u015fl\u0259ndikd\u0259n sonra d\u00fcnyada istifad\u0259 olunan media n\u00f6vl\u0259rinin \u0259ks\u0259riyy\u0259ti yeni mediada birl\u0259\u015fm\u0259y\u0259 ba\u015flad\u0131. Bu c\u00fcr inkl\u00fczivliyin \u0259sas \u00fcst\u00fcnl\u00fcy\u00fc ondan ibar\u0259tdir ki, yeni media vasit\u0259l\u0259rinin yay\u0131lmas\u0131 v\u0259 n\u0259\u015fri bir t\u0259r\u0259fd\u0259n demokratik \u015f\u0259kild\u0259 h\u0259yata ke\u00e7irilir, dig\u0259r t\u0259r\u0259fd\u0259n is\u0259 informasiya axtar\u0131\u015f\u0131nda t\u0259hl\u00fck\u0259sizlik, n\u0259\u015frl\u0259rin m\u0259zmununa s\u00fcr\u0259tli v\u0259 interaktiv \u015f\u0259kild\u0259 \u00e7\u0131x\u0131\u015f t\u0259min edilir. Buna baxmayaraq, sosial median\u0131n populyarla\u015fmas\u0131 \u0259n\u0259n\u0259vi median\u0131 t\u0259hl\u00fck\u0259 alt\u0131na qoydu [32, s.14].<\/p>\n Bel\u0259likl\u0259, r\u0259q\u0259msal texnologiyalar\u0131n t\u0259siri il\u0259 \u0259n\u0259n\u0259vi media orqanlar\u0131 \u00f6z v\u0259zif\u0259l\u0259rini yerin\u0259 yetirm\u0259k \u00fc\u00e7\u00fcn yeni texnologiyalardan istifad\u0259 etm\u0259y\u0259 ba\u015flad\u0131lar. Eyni zamanda, onlar\u0131n auditoriyas\u0131 \u0259ll\u0259rind\u0259 olan resurslardan istifad\u0259 ed\u0259r\u0259k bu yeni media m\u00fchitind\u0259 i\u015ftirak etdi v\u0259 d\u0259yi\u015fiklikl\u0259r\u0259 uy\u011funla\u015fm\u0131\u015f oldu. Y\u0259ni bloq yazan v\u0259 \u00f6z r\u0259yl\u0259rini tvit etm\u0259kl\u0259 ortaya \u00e7\u0131xan auditoriya \u0259n\u0259n\u0259vi media orqanlar\u0131n\u0131 texnoloj\u0131 v\u0259 m\u0259d\u0259ni inqilaba m\u0259cbur etdi [18, s.151].<\/p>\n <\/p>\n Elmi \u0259d\u0259biyyatda sosial median\u0131n d\u0259qiq t\u0259rifi olmasa da, bir \u00e7ox t\u0259dqiqat\u00e7\u0131 t\u0259r\u0259find\u0259n f\u0259rqli t\u0259rifl\u0259r\u0259 rast g\u0259linir. \u018fn sad\u0259 \u015f\u0259kild\u0259 sosial media payla\u015fma v\u0259 \u015f\u0259xsi \u015f\u0259rhl\u0259r kimi f\u0259aliyy\u0259tl\u0259r\u0259 \u0259saslanaraq istifad\u0259\u00e7il\u0259rin bir-biri il\u0259 onlayn formada qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259sin\u0259, m\u0259lumat, d\u00fc\u015f\u00fcnc\u0259, maraq v\u0259 bilikl\u0259rini payla\u015fmalar\u0131na imkan ver\u0259n sosial \u015f\u0259b\u0259k\u0259 saytlar\u0131 kimi izah edil\u0259 bil\u0259r [4, s.60]. Sosial median\u0131n bu x\u00fcsusiyy\u0259ti \u015f\u0259xsiyy\u0259tl\u0259raras\u0131 m\u00fcnasib\u0259tl\u0259rd\u0259 real \u00f6l\u00e7\u00fcl\u0259ri virtuala g\u0259tir\u0259n proses\u0259 d\u0259 uy\u011fun g\u0259lir. Sosial n\u0259z\u0259riyy\u0259nin m\u00fchim simalar\u0131ndan biri olan Jan Bodriyar h\u0259l\u0259 sosial median\u0131n istifad\u0259sinin geni\u015f v\u00fcs\u0259t almad\u0131\u011f\u0131 vaxtlarda reall\u0131\u011f\u0131n\u0131 itirmi\u015f sosial h\u0259yat\u0131n virtuala \u00e7evrilm\u0259si il\u0259 ba\u011fl\u0131 proses\u0259 i\u015far\u0259 etmi\u015fdi [9, s.10]. Bodriyar\u0131n sosial mediaya uy\u011fun g\u0259l\u0259n t\u0259rifind\u0259 sosial h\u0259yatdak\u0131 t\u0259cr\u00fcb\u0259l\u0259rin virtual platformaya k\u00f6\u00e7\u00fcr\u00fclm\u0259si prosesinin \u00f6n plana \u00e7\u0131xd\u0131\u011f\u0131 a\u00e7\u0131qlan\u0131r. Bundan ba\u015fqa, obyekin \u00f6z\u00fcnd\u0259n \u00e7ox, subyekt\u0259 \u0259saslanan t\u0259rifl\u0259r d\u0259 m\u00f6vcuddur. A.Kaplan v\u0259 M.Henlayn\u0131n sosial media anlay\u0131\u015f\u0131nda sosial median\u0131n daha \u00e7ox istifad\u0259\u00e7i y\u00f6n\u00fcml\u00fc oldu\u011fu bildilir. Y\u0259ni sosial media istifad\u0259\u00e7il\u0259rin yaratd\u0131qlar\u0131 m\u0259zmun il\u0259 formala\u015fan v\u0259 bu m\u0259zmunlar\u0131n yay\u0131ld\u0131\u011f\u0131 m\u00fchit kimi m\u00fc\u0259yy\u0259n edilir [21, s.60]. L.Safkoya g\u00f6r\u0259, interaktiv media vasit\u0259sil\u0259 m\u0259lumat v\u0259 ideyalar\u0131n payla\u015fmas\u0131 \u00fc\u00e7\u00fcn h\u0259yata ke\u00e7iril\u0259n f\u0259aliyy\u0259tl\u0259r veb \u0259sasl\u0131 t\u0259tbiql\u0259r kimi m\u00fc\u0259yy\u0259n olunan sosial median\u0131 ifad\u0259 edir [25, s.6-7]. Yen\u0259 L.Safko v\u0259 D.Breyk\u0259 g\u00f6r\u0259, bu \u00fcnsiyy\u0259t prosesind\u0259 a\u00e7ar s\u00f6z \u0259m\u0259kda\u015fl\u0131q (collaboration) olub, sosial media ekosistemind\u0259 Myspace, Facebook kimi sosial \u015f\u0259b\u0259k\u0259l\u0259r, foto, audio v\u0259 video payla\u015f\u0131mlar\u0131, mikrobloqlar, m\u0259zmunundan as\u0131l\u0131 olmayaraq h\u0259d\u0259f auditoriyas\u0131 il\u0259 \u0259laq\u0259 qurmaq \u00fc\u00e7\u00fcn istifad\u0259 edil\u0259n vikipediya, slayd payla\u015f\u0131mlar\u0131 kimi veb \u0259sasl\u0131 t\u0259tbiql\u0259rl\u0259 h\u0259yata ke\u00e7iril\u0259n n\u0259\u015frl\u0259r, radio kimi \u0259yl\u0259nc\u0259 v\u0259 t\u0259hsil\u0259 y\u00f6n\u0259lmi\u015f yay\u0131m proqramlar\u0131, istifad\u0259\u00e7il\u0259rin \u00f6zl\u0259rini simulyasiya m\u00fchitinin bir par\u00e7as\u0131 kimi hiss etdikl\u0259ri virtual d\u00fcnyalar, oyunlar, bloqlar, forumlar kimi m\u0259zmun yaratma saytlar\u0131, Yahoo, Survey monkey kimi dem\u0259k olar ki, b\u00fct\u00fcn kateqoriyalar\u0131 bir araya g\u0259tir\u0259n proqramlar\u0131 (productivity applications), RSS v\u0259 Google kimi axtar\u0131\u015f sisteml\u0259ri il\u0259 apar\u0131lan internet ara\u015fd\u0131rmalar\u0131, mobil m\u00fchitl\u0259r v\u0259 \u0130 chat, Skype f\u0259rdl\u0259raras\u0131 \u00fcnsiyy\u0259t m\u00fchitl\u0259ri d\u0259 daxil olmaqla on be\u015f \u0259sas kateqoriyan\u0131 qeyd etm\u0259k m\u00fcmk\u00fcnd\u00fcr [25, s.21]. Media v\u0259 kommunikasiya \u00fczr\u0259 apar\u0131c\u0131 n\u0259z\u0259riyy\u0259\u00e7il\u0259rd\u0259n biri olan K.Fuchs bildirir ki, sosial media anlay\u0131\u015f\u0131 bloqlar\u0131, mikrobloqlar\u0131 v\u0259 sosial \u015f\u0259b\u0259k\u0259l\u0259ri bir dam alt\u0131nda toplamaq \u00fc\u00e7\u00fcn yarad\u0131l\u0131b [19, s.35]. Bel\u0259likl\u0259, bu t\u0259rifl\u0259rd\u0259n bel\u0259 n\u0259tic\u0259y\u0259 g\u0259lm\u0259k olar ki, sosial media bu sah\u0259d\u0259ki insanlar t\u0259r\u0259find\u0259n idar\u0259 olunan v\u0259 \u00f6z\u00fcnd\u0259 bir \u00e7ox fakt\u0131 ehtiva ed\u0259 bil\u0259n bir vasit\u0259dir.<\/p>\n A.Meyfild bildirir ki, yeni n\u00f6v onlayn \u015f\u0259b\u0259k\u0259l\u0259r qrupu olan sosial media bir s\u0131ra x\u00fcsusiyy\u0259tl\u0259r\u0259 malikdir. Birincisi, maraql\u0131 olan h\u0259r k\u0259sin t\u00f6hf\u0259l\u0259rini v\u0259 r\u0259yl\u0259rini h\u0259v\u0259sl\u0259ndir\u0259n i\u015ftirakd\u0131r. \u0130kincisi, m\u0259lumat payla\u015fma\u011fa v\u0259 \u015f\u0259rh verm\u0259y\u0259 imkan ver\u0259n a\u00e7\u0131ql\u0131qd\u0131r. \u00dc\u00e7\u00fcnc\u00fcs\u00fc, \u0259n\u0259n\u0259vi mediada ax\u0131n t\u0259k bir m\u0259rk\u0259zd\u0259n izl\u0259yicil\u0259r\u0259 do\u011fru olmas\u0131ndan f\u0259rqli olaraq, sosial mediada ax\u0131n qar\u015f\u0131l\u0131ql\u0131 formadad\u0131r. D\u00f6rd\u00fcnc\u00fc x\u00fcsusiyy\u0259t, f\u0259rdl\u0259rin tez bir vaxtda bir araya g\u0259lm\u0259sin\u0259 v\u0259 s\u0259m\u0259r\u0259li \u00fcnsiyy\u0259t qurmas\u0131na imkan ver\u0259n icma qurmaqd\u0131r. Bu icmalar foto\u015f\u0259kil, siyasi m\u00f6vzu, televiziya proqram\u0131 v\u0259 s. ortaq maraqlar\u0131n\u0131 b\u00f6l\u00fc\u015f\u0259 bil\u0259rl\u0259r. Sonuncu x\u00fcsusiyy\u0259t olan \u0259laq\u0259 dig\u0259t saytlara, resurslara v\u0259 insanlara \u00e7\u0131x\u0131\u015f\u0131 t\u0259min edir [27, s.5].<\/p>\n Haz\u0131rk\u0131 d\u00f6vrd\u0259 x\u00fcsusil\u0259 12-17 ya\u015flar aras\u0131ndak\u0131 n\u0259slin 93%-nin onlayn media il\u0259 t\u0259masda olmas\u0131 v\u0259 h\u0259tta onlar\u0131n 63%-nin h\u0259r g\u00fcn onlayn olmas\u0131 [19] fakt\u0131 sosial median\u0131n h\u0259d\u0259f auditoriyas\u0131na \u00e7atma g\u00fcc\u00fcn\u00fcn n\u0259 q\u0259d\u0259r b\u00f6y\u00fck oldu\u011funu g\u00f6st\u0259rir. Bu bax\u0131mdan dem\u0259k olar ki, sosial media sad\u0259c\u0259 f\u0259rdi v\u0259 ya t\u0259\u015fkilati \u00fcnsiyy\u0259tl\u0259 m\u0259hdudla\u015fm\u0131r, bu h\u0259m d\u0259 sosial d\u0259yi\u015fiklikl\u0259r \u00fc\u00e7\u00fcn bir kanal kimi m\u00fc\u0259yy\u0259n olunur. Buna \u0259n bariz n\u00fcmun\u0259 2010-cu ild\u0259 ba\u015f vermi\u015f \u201c\u018fr\u0259b bahar\u0131\u201dd\u0131r. \u018fr\u0259b co\u011frafiyas\u0131nda internetin v\u0259 sosial median\u0131n s\u00fcr\u0259tl\u0259 yay\u0131lmas\u0131 xalq\u0131n \u00fczl\u0259\u015fdiyi sosial probleml\u0259ri \u00e7atd\u0131rmaqla bu co\u011frafiyada d\u0259yi\u015fiklik v\u0259 transformasiya h\u0259r\u0259katlar\u0131n\u0131n s\u00fcr\u0259tl\u0259nm\u0259sin\u0259 s\u0259b\u0259b oldu. Sosial median\u0131n bu q\u0259d\u0259r inan\u0131lmaz s\u00fcr\u0259ti v\u0259 \u0259hat\u0259 dair\u0259sinin \u00e7ox geni\u015f olmas\u0131 \u0259d\u0259biyyata \u201cTvitter inqilab\u0131\u201d kimi anlay\u0131\u015f\u0131 daxil etmi\u015fdir. Bu bax\u0131mdan bel\u0259 n\u0259tic\u0259y\u0259 g\u0259lm\u0259k olar ki, sosial media b\u00f6hran v\u0259ziyy\u0259ti \u00fc\u00e7\u00fcn \u201cideal\u201d vasit\u0259 kimi \u00e7\u0131x\u0131\u015f edir. \u00c7\u00fcnki sosial mediada \u0259sas amil olan \u201cs\u00fcr\u0259t\u201d yax\u015f\u0131 v\u0259 ya pis x\u0259b\u0259rl\u0259rin yay\u0131lmas\u0131nda vasit\u0259\u00e7ilik edir. Amerikal\u0131 media n\u0259z\u0259riyy\u0259\u00e7isi N.Postman\u0131n yana\u015fmas\u0131 il\u0259 tefeqrafla ba\u015flayan \u00fcnsiyy\u0259t prosesi sosial mediada saniy\u0259lik s\u0259viyy\u0259y\u0259 \u00e7at\u0131r v\u0259 h\u0259tta sosial media \u201cu\u015faql\u0131\u011f\u0131n yox olmas\u0131na\u201d t\u00f6hf\u0259 ver\u0259n televiziya d\u00f6vr\u00fcn\u00fc bel\u0259 gerid\u0259 qoyur.<\/p>\n Sosial media ist\u0259r birba\u015fa, ist\u0259rs\u0259 d\u0259 dolay\u0131 yolla olsun d\u0259yi\u015fiklik prosesinin amili kimi \u00e7\u0131x\u0131\u015f edir. Sosial media say\u0259sind\u0259 anlay\u0131\u015flar, istehsal v\u0259 istehlak n\u00fcmun\u0259l\u0259ri, f\u0259rdi, sosial-iqtisadi h\u0259yatda transformasiyalar\u0131n s\u00fcr\u0259ti d\u0259yi\u015fir. Sosial media istifad\u0259\u00e7isinin demoqrafik x\u00fcsusiyy\u0259tl\u0259rind\u0259n \u0259laq\u0259 m\u0259lumatlar\u0131na q\u0259d\u0259r b\u00fct\u00fcn m\u0259lumatlar\u0131n\u0131 k\u00f6n\u00fcll\u00fc \u015f\u0259kild\u0259 payla\u015fmas\u0131 il\u0259 sad\u0259c\u0259 marketinq anlay\u0131\u015f\u0131 deyil, el\u0259c\u0259 d\u0259 t\u0259hl\u00fck\u0259sizlik v\u0259 azadl\u0131q anlay\u0131\u015flar\u0131 da yeni m\u0259zmun k\u0259sb edir.<\/p>\n Yeni kommunikasiya texnologiyalar\u0131n\u0131n t\u0259sirin\u0259 diqq\u0259t yetir\u0259rk\u0259n Mar\u015fal Makluhan\u0131n \u201cyeni media h\u0259r \u015feyi d\u0259yi\u015fdirir\u201d tezisind\u0259n ilhamlanmamaq m\u00fcmk\u00fcn deyil. Bu d\u0259yi\u015fiklik prosesini idar\u0259 ed\u0259 bil\u0259nl\u0259r d\u0259 sosial-iqtisadi h\u0259yat\u0131n i\u015ftirak\u00e7\u0131s\u0131na \u00e7evrilir. \u0130nsan virtual bir m\u00fchitd\u0259 ya\u015fad\u0131\u011f\u0131 zaman t\u0259bi\u0259ti d\u0259yi\u015fir, x\u00fcsusi kimliyi \u00fcmumi b\u00fct\u00f6vl\u00fcy\u0259 qar\u0131\u015faraq k\u00fctl\u0259y\u0259 \u00e7evrilir [28, s.92]. Makluhan\u0131n bu yana\u015fmas\u0131 sosial media vasit\u0259sil\u0259 daha dol\u011fun ifad\u0259 olunur.<\/p>\n Virtual media v\u0259 r\u0259q\u0259msal media kimi tan\u0131nan sosial median\u0131n \u0259sas elementi olan \u00fcnsiyy\u0259t prosesi f\u0259rdilikd\u0259n daha \u00e7ox sosial \u00fcnsiyy\u0259t\u0259 \u0259saslan\u0131r v\u0259 bu da sosial median\u0131n m\u00fcxt\u0259lif fikirl\u0259rin bir araya g\u0259lm\u0259si \u00fc\u00e7\u00fcn uy\u011fun m\u00fchit yaratmas\u0131na s\u0259b\u0259b olur. Microsoft \u015firk\u0259tinin f\u0259rdi komp\u00fcterl\u0259ri populyarla\u015fd\u0131rmaq strategiyas\u0131 el\u0259 m\u0259hz \u00e7ox sayda insan\u0131n bu m\u00fchitl\u0259 \u0259laq\u0259 saxlamas\u0131na v\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259d\u0259 olmas\u0131na imkan verir [2]. Bel\u0259likl\u0259, yeni r\u0259q\u0259msal media f\u0259rdl\u0259rin \u015f\u00fcurunu d\u0259yi\u015fdirm\u0259kl\u0259 vahid m\u0259rk\u0259zli m\u0259d\u0259niyy\u0259tin \u0259sas m\u00fc\u0259yy\u0259nedicisi kimi \u201ckommunikasiya kapitalizminin\u201d qurulmas\u0131na vasit\u0259\u00e7ilik etdi [6]. Feysbukda 50 milyondan \u00e7ox qeydiyyatdan ke\u00e7mi\u015f biznesin olmas\u0131 v\u0259 m\u00fc\u0259ssis\u0259l\u0259rin 88%-d\u0259n \u00e7oxunun Tvitterd\u0259n marketinq m\u0259qs\u0259dl\u0259ri \u00fc\u00e7\u00fcn istifad\u0259 etm\u0259si g\u00f6st\u0259rir ki, sosial media t\u0259kc\u0259 f\u0259rdi miqyasda deyil, h\u0259m\u00e7inin biznes f\u0259aliyy\u0259ti \u00fc\u00e7\u00fcn d\u0259 z\u0259ruridir [24, s.14].<\/p>\n <\/p>\n <\/p>\n Yaranm\u0131\u015f yeni v\u0259ziyy\u0259t bel\u0259 bir sual\u0131 da do\u011furur: b\u00fct\u00fcn bunlar yeni m\u00fcnasib\u0259tl\u0259rin formala\u015fmas\u0131na t\u00f6hf\u0259 verir, yoxsa f\u0259rdl\u0259ri c\u0259miyy\u0259t v\u0259 real d\u00fcnya il\u0259 m\u00fcnasib\u0259tl\u0259rini pozaraq t\u0259crid edir?<\/p>\n Sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 \u00f6z profill\u0259ri il\u0259 m\u00f6vcud olan f\u0259rdl\u0259r \u00fcmumi maraqlar\u0131 v\u0259 m\u00fcdafi\u0259 etdikl\u0259ri d\u0259y\u0259rl\u0259r kontekstind\u0259 \u00fcnsiyy\u0259t quraraq dost dair\u0259sini geni\u015fl\u0259ndirirl\u0259r. F\u0259rdl\u0259rin ifad\u0259 formalar\u0131n\u0131n z\u0259ngin oldu\u011fu bel\u0259 bir m\u00fchitd\u0259 real h\u0259yatda sahib olmad\u0131\u011f\u0131m\u0131z imkanlar t\u0259qdim olundu\u011fundan sosial \u015f\u0259b\u0259k\u0259l\u0259r g\u00fcnd\u0259lik h\u0259yat\u0131n ayr\u0131lmaz hiss\u0259sin\u0259 \u00e7evrilmi\u015fdir.<\/p>\n Sosial media istifad\u0259\u00e7il\u0259rin \u015f\u0259b\u0259k\u0259 texnologiyalar\u0131ndan istifad\u0259 ed\u0259r\u0259k qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 yaratma\u011fa imkan ver\u0259n xidm\u0259t v\u0259 proqramlar toplusu kimi xarakteriz\u0259 olunur. Sosial media el\u0259 bir platformad\u0131r ki, insanlar burada fikir v\u0259 t\u0259cr\u00fcb\u0259l\u0259rini payla\u015f\u0131r. Bir s\u0131ra media n\u0259z\u0259riyy\u0259\u00e7il\u0259rinin yana\u015fmas\u0131na diqq\u0259t yetirdikd\u0259 media bir g\u00fcc kimi v\u0259 ya g\u00fcc\u0259 sahib olanlar\u0131n \u0259lind\u0259 silah kimi d\u0259y\u0259rl\u0259ndirilir, onun ideoloj\u0131 t\u0259hl\u00fck\u0259si d\u0259rk olunur. M\u0259s\u0259l\u0259n, Makluhan\u0131n v\u0259 Bodriyar\u0131n texnoloj\u0131 determinizm yana\u015fmas\u0131, Makluhan\u0131n \u201cal\u0259t mesajd\u0131r\u201d, \u201cqlobal k\u0259nd\u201d kimi ifad\u0259l\u0259ri, Bodriyar\u0131n median\u0131 elektron viruslar\u0131 yayan vasit\u0259 kimi qiym\u0259tl\u0259ndirm\u0259si, Althusserin d\u0259 median\u0131 d\u00f6vl\u0259tin ideoloji vasit\u0259l\u0259rind\u0259n biri kimi m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259si median\u0131n g\u00fcc\u00fcn\u00fc t\u0259sdiq edir.<\/p>\n Sosial media il\u0259 c\u0259miyy\u0259tl\u0259raras\u0131 \u00fcnsiyy\u0259t prosesinin s\u00fcr\u0259tl\u0259nm\u0259si insanlar\u0131n internetd\u0259 qruplar yaratmas\u0131na v\u0259 birlikd\u0259 h\u0259r\u0259k\u0259t etm\u0259sin\u0259 imkan verib. Bununla da f\u0259rdilikd\u0259n inteqrasiyaya ke\u00e7id olunmas\u0131 il\u0259 ba\u011fl\u0131 sosial elml\u0259rd\u0259 yeni bir t\u0259s\u0259vv\u00fcr formala\u015fm\u0131\u015fd\u0131r. Dig\u0259r t\u0259r\u0259fd\u0259n, sosial \u015f\u0259b\u0259k\u0259l\u0259rin verdiyi imkanlarla f\u0259rd reall\u0131qdan k\u0259nara \u00e7\u0131xaraq \u00f6z m\u0259kan\u0131n\u0131 yaratd\u0131\u011f\u0131 virtual al\u0259md\u0259 var olma\u011fa \u00e7al\u0131\u015f\u0131r.<\/p>\n M\u00fcasirliyin f\u0259rdiliyi \u00f6n plana \u00e7\u0131xarmas\u0131 il\u0259 sosial rollarda m\u00fc\u0259yy\u0259n d\u0259yi\u015fiklikl\u0259r \u00f6z\u00fcn\u00fc g\u00f6st\u0259rdi. Berrtrand Russel bildirir ki, h\u0259ddind\u0259n art\u0131q f\u0259rdiyy\u0259t\u00e7iliyin y\u00fcks\u0259lm\u0259si c\u0259miyy\u0259td\u0259 \u015fidd\u0259tli qar\u015f\u0131durmaya s\u0259b\u0259b olur v\u0259 insanlar\u0131 \u015f\u00fcursuz \u015f\u0259kild\u0259 maraqlar\u0131na uy\u011fun \u00f6z\u00fcn\u0259 c\u0259lb edir [3, s.41].<\/p>\n \u0130nformasiya-kommunikasiya texnologiyalar\u0131n\u0131n inki\u015faf\u0131 il\u0259 sosial m\u00fcnasib\u0259tl\u0259rd\u0259 transformasiya icmalar\u0131n xarakterini d\u0259yi\u015fdir\u0259r\u0259k sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 virtual icmalar\u0131n yaranmas\u0131na s\u0259b\u0259b oldu. \u201cPostmodern q\u0259bil\u0259\u201d kimi virtual icmalar [1, s.192] sosial \u015f\u0259b\u0259k\u0259l\u0259rin verdiyi imkanlarla internetin yaratd\u0131\u011f\u0131 geni\u015f bir \u0259razid\u0259 formala\u015f\u0131r. Virtual icmalar\u0131n formala\u015fmas\u0131 real icmalar\u0131n bir araya g\u0259lm\u0259si il\u0259 m\u00fcqayis\u0259d\u0259 \u00e7ox asand\u0131r [15, s.28].<\/p>\n \u0130nformasiya \u0259srind\u0259 dominant olan funksiyalar\u0131n v\u0259 prosesl\u0259rin \u015f\u0259b\u0259k\u0259l\u0259r \u0259traf\u0131nda ba\u015f verm\u0259sil\u0259 Manuel Kastelsin vur\u011fulad\u0131\u011f\u0131 \u201c\u015f\u0259b\u0259k\u0259 c\u0259miyy\u0259ti\u201d termini formala\u015fm\u0131\u015fd\u0131r. Bu \u015f\u0259b\u0259k\u0259 c\u0259miyy\u0259ti h\u0259m sosial t\u0259\u015fkilat\u0131n formalar\u0131n\u0131, h\u0259m d\u0259 istehsal, t\u0259cr\u00fcb\u0259, g\u00fcc v\u0259 m\u0259d\u0259niyy\u0259t prosesl\u0259rinin f\u0259aliyy\u0259tini v\u0259 n\u0259tic\u0259l\u0259rini ciddi \u015f\u0259kild\u0259 d\u0259yi\u015fdirir [12]. Bir s\u00f6zl\u0259, \u015f\u0259b\u0259k\u0259 c\u0259miyy\u0259ti sosiumun b\u00fct\u00fcn s\u0259viyy\u0259l\u0259rini \u0259hat\u0259 edir.<\/p>\n Sosial media ictimai h\u0259r\u0259katlar\u0131n formala\u015fmas\u0131nda v\u0259 davam etm\u0259sind\u0259 y\u00f6nl\u0259ndirici amil kimi \u00e7\u0131x\u0131\u015f ed\u0259 bilir [31]. Dig\u0259r t\u0259r\u0259fd\u0259n, sosial median\u0131 yeni ictimai sferadan daha \u00e7ox, m\u00f6vcud ictimai sferan\u0131 z\u0259ifl\u0259d\u0259n amil kimi qiym\u0259tl\u0259ndir\u0259n yana\u015fma da m\u00f6vcuddur.<\/p>\n Bodriyar yeni virtual d\u00f6vr \u00fc\u00e7\u00fcn xarakterik olan insan modelini \u00fc\u00e7 \u0259sas m\u0259qamda t\u0259nqid edib: epistemoloji, ontoloj\u0131 v\u0259 etik [8, s.67]. X\u00fcsusil\u0259, etika n\u00f6qteyi-n\u0259z\u0259rind\u0259n istifad\u0259\u00e7i, \u015f\u0259b\u0259k\u0259 virtual al\u0259min \u00fczv\u00fc kimi \u00f6z ehtiyaclar\u0131 il\u0259 d\u0259y\u0259rl\u0259rini ay\u0131rd ed\u0259 bilm\u0259y\u0259n passiv varl\u0131q kimi t\u0259nqid olunur. Bu n\u00f6qteyi-n\u0259z\u0259rd\u0259n, formala\u015fan sosial media t\u0259nqidi sosial media \u015f\u0259b\u0259k\u0259l\u0259rini sosial \u0259laq\u0259l\u0259ri pozan v\u0259 sosialla\u015fma\u011fa m\u0259nfi t\u0259sir g\u00f6st\u0259r\u0259n amil kimi qiym\u0259tl\u0259ndirir. B\u0259zi t\u0259dqiqat\u00e7\u0131lar bildirirl\u0259r ki, sosial median\u0131n bu inki\u015faf\u0131 fonunda haz\u0131rk\u0131 ya\u015fad\u0131\u011f\u0131m\u0131z d\u00f6vr postmodern deyil, daha \u00e7ox posthumanitar d\u00f6vr kimi xarakteriz\u0259 olunur. Posthumanitar d\u00f6vrd\u0259 \u0259sas m\u00fc\u0259yy\u0259nedici amil kimi \u00e7\u0131x\u0131\u015f ed\u0259n insan klassik anlay\u0131\u015flardan k\u0259narda davran\u0131\u015f modelini m\u0259nims\u0259yir v\u0259 texnoloj\u0131 istifad\u0259 yolu il\u0259 \u00f6z\u00fcn\u00fc t\u0259qdim edir.<\/p>\n Sosial media vasit\u0259sil\u0259 sosialla\u015fma\u011fa \u00e7al\u0131\u015fan insanlar get-ged\u0259 antisosial varl\u0131\u011fa \u00e7evrilir. X\u00fcsusil\u0259, bu virtual m\u00fchitd\u0259 sosialla\u015fma z\u0259rur\u0259ti davaml\u0131 olaraq payla\u015fma v\u0259 \u015f\u0259rh mexanizml\u0259rin\u0259 \u0259sasland\u0131\u011f\u0131ndan istifad\u0259\u00e7il\u0259rd\u0259 bu davran\u0131\u015flar zaman ke\u00e7dikd\u0259 v\u0259rdi\u015f hal\u0131n\u0131 al\u0131r. Bununla yana\u015f\u0131, ortaya \u00e7\u0131xan dig\u0259r t\u0259hl\u00fck\u0259li hal insanlar\u0131n sosial media alud\u0259\u00e7iliyidir. Psixoloqlar t\u0259r\u0259find\u0259n Fomo (Fear of Missing Out) adland\u0131r\u0131lan sosial media alud\u0259\u00e7iliyi insan\u0131n g\u0259l\u0259c\u0259yini t\u0259hdid ed\u0259n x\u0259st\u0259lik hesab olunur. \u0130nsanlar davaml\u0131 olaraq \u015f\u0259rh yazmaq, yerini bildirm\u0259k, foto v\u0259 m\u0259lumat payla\u015fmaq, ba\u015fqalar\u0131ndan raz\u0131l\u0131q almaq v\u0259 b\u0259y\u0259nilm\u0259k ist\u0259yirl\u0259r.<\/p>\n Sosial median\u0131n insan-c\u0259miyy\u0259t m\u00fcnasib\u0259tl\u0259rini d\u0259yi\u015fdirm\u0259si il\u0259 ba\u011fl\u0131 t\u0259nqidl\u0259ri n\u0259z\u0259r\u0259 alaraq bel\u0259 bir n\u0259tic\u0259y\u0259 g\u0259lm\u0259k olar ki, Hannah Arendtin \u201cVita Activa\u201d konsepsiyas\u0131n\u0131n mahiyy\u0259ti z\u0259ifl\u0259yir. Bu konsepsiyada insan f\u0259aliyy\u0259tinin \u00fc\u00e7 \u0259sas n\u00f6v\u00fc – \u0259m\u0259k, i\u015f v\u0259 h\u0259r\u0259k\u0259t m\u00fc\u0259yy\u0259n edilir v\u0259 bu f\u0259aliyy\u0259tl\u0259rin h\u0259r birinin c\u0259miyy\u0259t\u0259 t\u0259siri ara\u015fd\u0131r\u0131l\u0131r. Arendtin fikrinc\u0259, bu f\u0259aliyy\u0259tl\u0259r insan\u0131n d\u00fcnyada varl\u0131\u011f\u0131n\u0131 v\u0259 ictimai sfera il\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259sini m\u00fc\u0259yy\u0259n edir. Sosial median\u0131n \u201cVita Activa\u201d-n\u0131n mahiyy\u0259tini z\u0259ifl\u0259tm\u0259si iddias\u0131 r\u0259q\u0259msal median\u0131n f\u0259rdl\u0259rin ictimai sferadakak\u0131 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259l\u0259rin\u0259 v\u0259 siyasi h\u0259r\u0259k\u0259tl\u0259rin\u0259 nec\u0259 t\u0259sir etm\u0259sin\u0259 dair t\u0259nqidi yana\u015fmad\u0131r. Texnologiya vasit\u0259sil\u0259 insana yana\u015fmas\u0131n\u0131 ifad\u0259 ed\u0259n Arendt bildirir: \u201cBir d\u00fcnya qurmaq \u00fc\u00e7\u00fcn deyil, \u00f6z h\u0259yati prosesinin t\u0259l\u0259b etdiyi i\u015fi asanla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn al\u0259t v\u0259 avadanl\u0131qlardan istifad\u0259 ed\u0259n \u201canimal laborans\u201d [16. s.114]. Bu g\u00fcn sosial median\u0131n g\u0259tirdiyi yeni ictimai qurulu\u015fun \u0259lam\u0259tl\u0259rini o zamandan b\u0259ri dil\u0259 g\u0259tir\u0259n Arendt bu g\u00fcnun \u015f\u0259rtl\u0259rin\u0259 g\u00f6r\u0259, x\u00fcsusil\u0259 ictimai v\u0259 x\u00fcsusi sferaya diqq\u0259t yetir\u0259r\u0259k x\u0259b\u0259rdarl\u0131qlar edib. Sosial media t\u0259nqid\u00e7il\u0259ri d\u0259 m\u0259hz bu \u0259sasda yana\u015fma ortaya qoyublar.<\/p>\n <\/p>\n N\u0259tic\u0259<\/strong><\/p>\n Rabit\u0259 texnologiyalar\u0131 il\u0259 ba\u011fl\u0131 \u0259d\u0259biyyata n\u0259z\u0259r sald\u0131qda, t\u0259dqiqatlar\u0131n m\u0259zmununun d\u0259yi\u015fm\u0259 s\u00fcr\u0259ti diqq\u0259ti \u00e7\u0259k\u0259n ilk m\u0259qamd\u0131r. 1960-c\u0131 illl\u0259rd\u0259n etibar\u0259n kommunikasiya texnologiyalar\u0131n\u0131n sosioloji t\u0259sirl\u0259rin\u0259 daha \u00e7ox yer verilib. Mediada ba\u015f ver\u0259n d\u0259yi\u015fiklikl\u0259r bir t\u0259r\u0259fd\u0259n \u0259d\u0259biyyat m\u00f6vzusu olan texnoloji yenilikl\u0259rd\u0259 davaml\u0131l\u0131\u011f\u0131 t\u0259min ed\u0259rk\u0259n, dig\u0259r t\u0259r\u0259fd\u0259n d\u0259 t\u0259dqiqat m\u00f6vzular\u0131 bax\u0131m\u0131ndan \u00e7ox geni\u015f miqyas almas\u0131na imkan yaratd\u0131. Mar\u015fal Makluhan\u0131n diqq\u0259t m\u0259rk\u0259zind\u0259 olan televiziya, bir ne\u00e7\u0259 onillikl\u0259r \u0259rzind\u0259 yenilik v\u0259 sosial d\u0259yi\u015fiklik missiyas\u0131n\u0131 gerid\u0259 qoyaraq, rabit\u0259 texnologiyalar\u0131nda innovasiyalar sosial media v\u0259 \u015f\u0259b\u0259k\u0259 platformalar\u0131 kimi m\u00fcxt\u0259lif kontekstl\u0259rd\u0259 ortaya \u00e7\u0131xd\u0131.<\/p>\n Veb 1.0 texnologiyas\u0131n\u0131n yuxar\u0131 versiyas\u0131 olan Veb 2.0-\u0131n h\u0259yat\u0131m\u0131za daxil olmas\u0131 il\u0259 ikit\u0259r\u0259fli m\u0259lumat m\u00fcbadil\u0259sinin m\u00fcmk\u00fcn oldu\u011fu bir media sistemi yaranm\u0131\u015fd\u0131r. Bu yeni texnologiya insan\u0131 m\u0259rk\u0259zl\u0259\u015fdirir, sosialla\u015fma\u011fa, \u0259m\u0259kda\u015fl\u0131\u011fa imkan verir, h\u0259m\u00e7inin az n\u0259zar\u0259t daha \u00e7ox qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259y\u0259 \u0259saslan\u0131r, eyni anda h\u0259m istehsal\u00e7\u0131, h\u0259m d\u0259 istifad\u0259\u00e7i kimi birg\u0259 m\u0259zmun istehsal\u0131na \u015f\u0259rait yarad\u0131r. R\u0259q\u0259msal texnologiyalar vasit\u0259sil\u0259 insanlar\u0131n qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259d\u0259 olmas\u0131 v\u0259 bir araya g\u0259lm\u0259si sosial media v\u0259 veb 2.0 anlay\u0131\u015flar\u0131n\u0131n birg\u0259 m\u00f6vcudlu\u011funa \u0259saslan\u0131r.<\/p>\n \u0130ctimai h\u0259yata birba\u015fa qar\u0131\u015fan v\u0259 ona t\u0259sir ed\u0259n bu platforma bir \u00e7ox ara\u015fd\u0131rmalar\u0131n m\u00f6vzusu olub. Sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259n ba\u015flayaraq, bloqlar, podkastlar, forumlar, video, foto payla\u015fma saytlar\u0131, mikrobloqlar v\u0259 vikipediya kimi istifad\u0259 sah\u0259l\u0259rin\u0259 malik olan sosial media insanlar\u0131n sosial h\u0259yat\u0131n\u0131n bir hiss\u0259sin\u0259 \u00e7evrilib. B\u00fct\u00fcn bu istifad\u0259 sah\u0259l\u0259ri il\u0259 kommunikasiya daha s\u00fcr\u0259tli v\u0259 asan olur. Dig\u0259r t\u0259r\u0259fd\u0259n, t\u0259nqidi yana\u015fmada sosial media ictimai sferan\u0131 z\u0259ifl\u0259d\u0259n, y\u0259ni sosial \u0259laq\u0259l\u0259ri pozan v\u0259 sosialla\u015fma\u011fa m\u0259nfi t\u0259sir g\u00f6st\u0259rdiyi amil kimi vur\u011fulan\u0131r. B\u0259zi t\u0259dqiqat\u00e7\u0131lar bildirirl\u0259r ki, bu inki\u015faflar fonunda haz\u0131rk\u0131 ya\u015fad\u0131\u011f\u0131m\u0131z d\u00f6vr postmodern deyil, daha \u00e7ox posthumanitar d\u00f6vr kimi xarakteriz\u0259 olunur. Posthumanitar d\u00f6vrd\u0259 \u0259sas m\u00fc\u0259yy\u0259nedici amil kimi \u00e7\u0131x\u0131\u015f ed\u0259n insan klassik anlay\u0131\u015flardan k\u0259narda davran\u0131\u015f modelini m\u0259nims\u0259yir v\u0259 texnoloj\u0131 istifad\u0259 yolu il\u0259 \u00f6z\u00fcn\u00fc t\u0259qdim edir.<\/p>\n N\u0259tic\u0259d\u0259 sosial media yarand\u0131\u011f\u0131 vaxtdan bu g\u00fcn\u0259 q\u0259d\u0259r sosial h\u0259yata h\u0259m b\u00f6y\u00fck t\u00f6hf\u0259l\u0259r ver\u0259n, h\u0259m d\u0259 m\u0259nfi c\u0259h\u0259tl\u0259ri olan bir platformad\u0131r. \u00dcst\u00fcnl\u00fckl\u0259ri v\u0259 m\u0259nfi c\u0259h\u0259tl\u0259ri il\u0259 sosial h\u0259yat\u0131m\u0131za daxil olan v\u0259 onun ayr\u0131lmaz hiss\u0259si olan sosila media durmadan inki\u015faf edir. T\u0259tbiql\u0259rin yenil\u0259nm\u0259si inki\u015faf v\u0259ziyy\u0259tinin qorunmas\u0131nda \u0259sas amil kimi \u00e7\u0131x\u0131\u015f edir. Sosial media sah\u0259si g\u00fcnd\u0259n-g\u00fcn\u0259 \u00f6z\u00fcn\u00fc yenil\u0259y\u0259c\u0259k v\u0259 m\u00f6vcud sosial ehtiyaclara, meyill\u0259r\u0259 uy\u011funla\u015faraq m\u00fctl\u0259q \u015f\u0259kild\u0259 h\u0259yat\u0131m\u0131zda yer alacaqd\u0131r. Bel\u0259 bir qar\u015f\u0131s\u0131al\u0131nmaz m\u0259nsubiyy\u0259tin i\u00e7\u0259risind\u0259 sosial median\u0131n el\u0259 x\u00fcsusiyy\u0259tl\u0259ri \u00f6n planda tutulub istifad\u0259 olununmal\u0131d\u0131r ki, onlar bizim imkanlar\u0131m\u0131z\u0131 daha da t\u0259kmill\u0259\u015fdirsin, h\u0259m f\u0259rdi, h\u0259m d\u0259 sosial bax\u0131mdan daha \u00e7ox t\u00f6hf\u0259 versin.<\/p>\n <\/p>\n \u0130ST\u0130FAD\u018f ED\u0130LM\u0130\u015e \u018fD\u018fB\u0130YYAT<\/strong><\/p>\n T\u00fcrk dilind\u0259:<\/strong><\/p>\n <\/p>\n \u0130ngilis dilind\u0259:<\/strong><\/p>\n <\/p>\n \u00a0<\/strong>Fidan Aliyeva<\/strong><\/p>\n EMERGING TRENDS IN TRANSFORMING MEDIA LANDSCAPE<\/strong><\/p>\n \u00a0<\/strong>Abstract<\/strong><\/p>\n \u00a0<\/strong>Social media is a communication sphere that facilitates interactions between individuals and groups, encompassing a wide range of social experiences. With the advancement of technological tools, entry into this space has become increasingly accessible. Social media’s characteristics, such as interactivity, openness, participation, and community building, make it a crucial area in terms of effectiveness. In light of these developments, the primary objective of this research is to explore the various uses of social media platforms and to provide a comprehensive analysis of the growing social media phenomenon. The article also aims to offer theoretical guidance for researchers interested in studying this field.<\/p>\n \u00a0<\/strong>Key words: <\/strong>social media, digital media, Web 2.0, social networks, information technology, public sphere<\/p>\n <\/p>\n \u0424\u0438\u0434\u0430\u043d \u0410\u041b\u0418\u0415\u0412\u0410<\/strong><\/p>\n \u041d\u041e\u0412\u042b\u0415 \u0422\u0415\u041d\u0414\u0415\u041d\u0426\u0418\u0418 \u0412 \u041c\u0415\u041d\u042f\u042e\u0429\u0415\u0419\u0421\u042f \u041c\u0415\u0414\u0418\u0410\u0421\u0420\u0415\u0414\u0415<\/strong><\/p>\n \u00a0<\/strong>\u0420\u0435\u0437\u044e\u043c\u0435<\/strong><\/p>\n \u00a0<\/strong>\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u2014 \u044d\u0442\u043e \u0441\u0444\u0435\u0440\u0430 \u043e\u0431\u0449\u0435\u043d\u0438\u044f, \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0449\u0430\u044f \u0432 \u0441\u0435\u0431\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u043e\u043f\u044b\u0442, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0430 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f\u0445 \u043c\u0435\u0436\u0434\u0443 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u043b\u044e\u0434\u044c\u043c\u0438 \u0438 \u0433\u0440\u0443\u043f\u043f\u0430\u043c\u0438. \u0421 \u0440\u043e\u0441\u0442\u043e\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0432\u043e\u0439\u0442\u0438 \u0432 \u044d\u0442\u0443 \u043e\u0431\u043b\u0430\u0441\u0442\u044c \u0441\u0442\u0430\u043b\u043e \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u043f\u0440\u043e\u0449\u0435. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0442\u0430\u043a\u0438\u043c \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430\u043c, \u043a\u0430\u043a \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435, \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u0441\u0442\u044c, \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430, \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u043e\u0439 \u043e\u0431\u043b\u0430\u0441\u0442\u044c\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438. \u0412 \u0441\u0432\u0435\u0442\u0435 \u044d\u0442\u043e\u0433\u043e \u0444\u0430\u043a\u0442\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u0430\u044f \u0446\u0435\u043b\u044c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u2014 \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0432\u0441\u0435\u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0435 \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u044c \u0444\u0435\u043d\u043e\u043c\u0435\u043d \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0440\u0430\u0441\u0442\u0435\u0442 \u0441 \u043a\u0430\u0436\u0434\u044b\u043c \u0434\u043d\u0435\u043c \u0432 \u0448\u0438\u0440\u043e\u043a\u043e\u043c \u0434\u0438\u0430\u043f\u0430\u0437\u043e\u043d\u0435. \u0421\u0442\u0430\u0442\u044c\u044f \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0438\u0437\u0432\u0430\u043d\u0430 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c, \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u043c \u0432 \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u0438 \u044d\u0442\u043e\u0439 \u0442\u0435\u043c\u044b.<\/p>\n \u00a0<\/strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438, \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u043c\u0435\u0434\u0438\u0430, Web 2.0, \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438, \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u0430\u044f \u0441\u0444\u0435\u0440\u0430<\/p>\n","protected":false},"excerpt":{"rendered":" Fidan \u018fL\u0130YEVA Bak\u0131 D\u00f6vl\u0259t Universitetinin doktorant\u0131, Az\u0259rbaycan D\u00f6vl\u0259t \u0130qtisad Universitetinin m\u00fc\u0259llimi (Bak\u0131, Az\u0259rbaycan) \u00a0 E-mail: aliyevaa.fidan94@gmail.com ORC\u0130D:https:\/\/orcid.org\/my-orcid?orcid=0009-0006-0196-9157 RESEARCHGATE: https:\/\/www.researchgate.net\/profile\/Fidan-Aliyeva-12 WEBOFSCIENCE: https:\/\/www.webofscience.com\/wos\/author\/record\/JOK-8508-2023 X\u00fclas\u0259. Sosial media f\u0259rdl\u0259r v\u0259 qruplararas\u0131 m\u00fcnasib\u0259tl\u0259r\u0259 \u0259saslanan, \u00f6z\u00fcnd\u0259 sosial t\u0259cr\u00fcb\u0259l\u0259ri ehtiva ed\u0259n \u00fcnsiyy\u0259t sferas\u0131d\u0131r. Texnoloji vasit\u0259l\u0259rin getdikc\u0259 artmas\u0131 il\u0259 bu sah\u0259y\u0259 daxil olmaq xeyli asanla\u015fm\u0131\u015f oldu. Qar\u015f\u0131l\u0131ql\u0131 t\u0259sir, a\u00e7\u0131ql\u0131q, i\u015ftirak v\u0259 […]<\/p>\n","protected":false},"author":3,"featured_media":1036,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cild-1--1"],"_links":{"self":[{"href":"https:\/\/socialresearchjournal.az\/index.php\/wp-json\/wp\/v2\/posts\/1080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialresearchjournal.az\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialresearchjournal.az\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialresearchjournal.az\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/socialresearchjournal.az\/index.php\/wp-json\/wp\/v2\/comments?post=1080"}],"version-history":[{"count":2,"href":"https:\/\/socialresearchjournal.az\/index.php\/wp-json\/wp\/v2\/posts\/1080\/revisions"}],"predecessor-version":[{"id":1097,"href":"https:\/\/socialresearchjournal.az\/index.php\/wp-json\/wp\/v2\/posts\/1080\/revisions\/1097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialresearchjournal.az\/index.php\/wp-json\/wp\/v2\/media\/1036"}],"wp:attachment":[{"href":"https:\/\/socialresearchjournal.az\/index.php\/wp-json\/wp\/v2\/media?parent=1080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialresearchjournal.az\/index.php\/wp-json\/wp\/v2\/categories?post=1080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialresearchjournal.az\/index.php\/wp-json\/wp\/v2\/tags?post=1080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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